On September 28, 2026, hundreds gathered in Milan to protest the use of fur during fashion week, according to an AFP photographer present at the event. The demonstrators held signs that read "Fashion Victims" and "Their Lives Are Worth More Than Your Outfit," urging organizers to prohibit fur from the shows.
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While fashion weeks in London and New York have implemented outright bans on fur, Milan has only requested brands to minimize its use. The Coalition to Abolish the Fur Trade (CAFT) has called for a complete ban on fur within the event.
Notable fashion brands such as Armani, Prada, and Dolce & Gabbana have already chosen to eliminate fur from their collections. However, some Italian brands, including Fendi, which is part of France's LVMH, continue to use fur.
Protesters have frequently disrupted the Milan fashion weeks, highlighting the cruelty associated with fur farming and the inhumane conditions animals often endure. In recent years, the use of fur in the fashion industry has declined significantly due to increasing awareness of animal welfare, evolving consumer preferences, and the availability of synthetic alternatives.