On September 24, 2026, Nykaa announced the launch of the premium haircare brand Oribe in India through an exclusive omni-channel retail arrangement. Customers can now find a selection of Oribe products on Nykaa’s e-commerce platform, mobile app, and at specific Nykaa stores across the country.
Read More
Oribe makes its debut with five products from the popular ‘Gold Lust’ collection: Gold Lust Repair & Restore Shampoo, Gold Lust Repair & Restore Conditioner, Gold Lust Transformative Masque, Gold Lust Nourishing Hair Oil, and Gold Lust Dry Heat Protection Spray. This launch is part of Nykaa's strategy to expand its offerings in the luxury haircare segment, which has been experiencing rapid growth as Indian consumers increasingly invest in high-performance haircare products.
Eddie Wan, vice president of commercial growth for salon Asia at Oribe Hair Care, expressed excitement about launching in partnership with Nykaa, emphasizing their goal to enhance consumer experiences and provide a new venue for discovering Oribe products. Founded by hairstylist Oribe Canales and beauty industry veteran Daniel Kaner, Oribe employs a fragrance and design-led approach to its offerings. The brand, known for its distinctive ‘Côte d’Azur’ fragrance, was established in 2008 and is based in New York.