Umberto Giannini, a British haircare brand, has launched its online presence in the U.S. through a partnership with Ulta, offering a selection of its products exclusively on the retailer's website.
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This collaboration is a notable achievement for Umberto Giannini, particularly following the brand's increasing popularity among American consumers who first discovered its products on Amazon.
The initial product line available at Ulta includes an array of curl care items, all presented in vibrant pink packaging. Featured products are the Curl Jelly, Curl Jelly Wash, Banana Coconut Detangler, Banana Butter Air Dry Cream, and Crème De Curl.
Claire Shread, Co-Founder of Umberto Giannini, expressed excitement about this expansion, noting the positive response from U.S. consumers, particularly the organic growth of the Curl Jelly on Amazon. She emphasized that partnering with Ulta.com enhances accessibility for American shoppers and builds on the momentum already generated.
With over 20 years of expertise in curl care, Umberto Giannini has earned a strong reputation for promoting individual hair types and personal styles, catering to various textures including waves, curls, and coils.