Hatch Collection, known for its maternity fashion since 2011, has expanded into the beauty market with the launch of its first skincare and wellness line aimed at pregnant and postpartum women. The new collection features products designed specifically to address the skincare needs that arise during and after pregnancy.
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The lineup includes five core items made with plant-derived ingredients:
1. **Belly Oil** - A lightweight oil blending calendula, sweet almond, and grapefruit aimed at hydrating the skin and improving the look of stretch marks, priced at $68 for a full size and $28 for a mini.
2. **Belly Crème** - A rich moisturizer combining argan, jojoba, and olive oils with niacinamide, designed to nurture the skin and support elasticity, available for $52 full size or $24 mini.
3. **Belly Mask** - A sheet mask touted as a "facial for your belly," featuring triple-weight hyaluronic acid and aloe for hydration and soothing, priced at $16 individually or $48 for a four-pack.
4. **SOS Rescue Balm** - A versatile balm formulated with mango butter and acai that provides comfort to dry skin and can be used on multiple areas, such as lips and cuticles, costing $28.
5. **Fresh Deo** - A natural deodorant designed for sensitive, hormonal skin, using arrowroot and probiotics to maintain freshness without aluminum, selling for $26.
With the increasing demand for pregnancy-safe beauty products focusing on transparency and ingredient-conscious care, Hatch’s beauty collection aims to cater to these growing consumer preferences. All products are vegan, gluten-free, and free from parabens, phthalates, and dyes. The collection is available now at HatchCollection.com.