Investment firm Borletti Group has acquired the Italian perfume retailer Pinalli from H.I.G. Capital. Financial details of the transaction have not been made public. Borletti Group, which also owns the Lafarmacia pharmacy chain and several fashion brands including True Religion and Twinset, aims to continue Pinalli's growth.
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Founded in 1984 in Fiorenzuola d’Arda, Piacenza, Pinalli has grown its retail presence significantly and now operates 108 stores dedicated to fragrances and beauty products. The retailer has over one million members in its loyalty program.
Raffaele Rossetti, CEO of Pinalli, credited the partnership with H.I.G. Capital, initiated in 2023, for speeding up the company's development. Under their collaboration, Pinalli expanded its store count from 63 to 108 locations and strengthened its e-commerce business. In 2025, the company recorded revenues of EUR 197 million.
Borletti Group plans to collaborate with the current management team, led by Rossetti, to further grow the store network in Italy and enhance online sales and customer experience. Maurizio Borletti, co-founder of Borletti Group, will take on the role of president.