The ‘glass skin’ trend, rooted in South Korean beauty culture, has gained significant traction on social media, particularly on TikTok and Instagram, where influencers showcase extensive skincare routines aimed at achieving a glossy complexion. Greta Costioli, 29, known as the "glass skin girl" on TikTok, initially embraced this trend by layering multiple products like toners, serums, and moisturizers. After starting her elaborate routine, she received numerous compliments on her appearance but eventually faced adverse skin reactions.
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Experts warn that while certain practices, such as moisturizing and using sunscreen, are beneficial, the excessive application of products can lead to clogged pores, irritation, and breakouts. The American Academy of Dermatology has cautioned that the complexity of these routines may not be suitable for all skin types.
Recent research presented at the European Academy of Dermatology and Venereology Congress 2026 highlighted concerning trends in online advice, with nearly 95% of viral videos on the glass skin trend containing misleading claims. Dr. Maria Lúcia Paysano, a co-lead author of the study, noted that of the 38 videos analyzed, only one mentioned irritation risks and none advised consulting a dermatologist. This raises significant safety concerns, as many videos promote the use of multiple active ingredients without precautions tailored to individual skin needs.
Dr. Mona Gohara, a board-certified dermatologist, emphasized that complex skincare regimens can disrupt skin health. Similarly, Dr. Jane Yoo noted that the goal of achieving pore-less skin is unrealistic and may interfere with the skin's natural processes. Both experts suggest that dermatological guidance is crucial for safe skincare practices.
For those experiencing issues from extensive routines, dermatologists recommend simplifying skincare to enhance skin barrier health. Gohara advocates for a routine that includes a gentle cleanser and moisturizer, and Yoo typically recommends a basic four-step approach: a cleanser, an active ingredient, a moisturizer, and sunscreen.
The takeaway is clear: while the pursuit of a radiant complexion is desirable, understanding one's skin type and working with dermatological professionals ensures safer and more effective skincare practices.