Laura Geller Beauty has officially entered the fragrance market with the launch of its first perfume, Tuscan Sun Eau de Toilette. This new scent reflects the brand's commitment to artisanal, Italian-inspired products and aims to capture the essence of Italian living.
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The Tuscan Sun fragrance features bright notes of Italian lemon, creamy florals at its heart, and settles into a warm base of amber and vanilla. The composition aims to evoke the warmth and relaxation of golden hour in Tuscany, encapsulating the feeling of "la dolce vita," or "the sweet life."
Founder Laura Geller expressed excitement about creating a personal fragrance after many people inquired about her perfume. "Tuscan Sun is the scent I've been dreaming about for years, and I'm so excited to finally share it," she stated. Geller and her team spent over a year developing the fragrance, drawing inspiration from her travels in Italy and feedback from customers to ensure it felt as personal as their makeup offerings.
Geller noted that fragrance taps into emotions beyond what makeup can offer, desiring to evoke feelings of relaxation and ease. The bottle design reflects Italian architecture, featuring a gold-tone cap inspired by Roman columns and an ergonomic shape for comfort in hand.
Tuscan Sun is available in full-size, travel-size, and as part of a duo on the brand's website. It can be explored at LauraGeller.com.