Cult Beauty has noted a staggering 1,698% year-on-year increase in searches for Volufiline, a skincare ingredient that has gained popularity for its alleged ability to enhance facial volume without the need for aesthetic treatments. This data was recorded as of October 8, 2026.
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Additionally, searches specifically for “The Ordinary Volufiline” jumped by 2,531% during the same period. The ingredient has garnered attention on social media as a topical alternative to injectable fillers, with claims suggesting it can augment volume in areas like the lips, cheeks, and under-eyes.
Volufiline was developed by the French cosmetic ingredient specialist Sederma, now part of Croda. Its active component, sarsasapogenin, is derived from the root of Anemarrhena asphodeloides, a plant used in traditional Chinese medicine. It is marketed as a means of encouraging fat cells to store more lipids, potentially leading to a fuller appearance. However, scientific evidence to substantiate these claims for facial skincare is limited. Existing studies, including a small manufacturer-led trial involving breast tissue, do not provide robust, independent clinical evidence for increases in facial volume, implying it should not be viewed as a proven substitute for injectable fillers.
Trifonia Spiers, the in-house beauty expert at Cult Beauty, commented that Volufiline’s allure lies in the desire for “a little more fullness and bounce without committing to an aesthetic treatment.” She emphasized that the ingredient differs from traditional hydrating agents, as it specifically targets volume and is becoming increasingly popular in products aimed at the under-eye and lip areas.
In addition to Volufiline, Cult Beauty observed rising consumer interest in other ingredients, with searches for PDRN increasing by 201.5% and copper peptides by 85.4%. Searches for lip-plumping gloss rose by 139.9%, while firming eye cream saw a 172.7% increase.
Spiers suggests that Volufiline may be best utilized as part of a broader skincare routine, recommending its combination with ingredients like hyaluronic acid and peptides. She also advises consumers to conduct patch tests for new products and to use daily sun protection. Although the reported figures reflect searches on Cult Beauty’s platform rather than overall market sales, they indicate a growing consumer interest in skincare products that promise targeted, visible results.