Oat has recently gained popularity in skincare, emerging as a comforting ingredient that is well-regarded for its soothing properties. Unlike more complex ingredients often promoted by influencers, oat offers a straightforward approach to skincare, focusing on calming and nourishing the skin’s barrier.
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This trend marks a shift in the skincare industry away from aggressive active ingredients like retinoids and vitamin C, towards formulations that emphasize skin health and comfort. Oat is particularly valued for its long history in treating irritated skin.
Scientific research supports oat's effectiveness. Colloidal oatmeal, which consists of finely ground oats, contains avenanthramides known for their anti-inflammatory effects. A study published in 2008 in the Archives of Dermatological Research demonstrated that these compounds could inhibit inflammation in skin cells. Additional clinical studies have shown benefits for dry skin, noting improvements in hydration and barrier function.
Various brands now incorporate oat into their products. Kiehl’s Ultra Facial Advanced Repair Barrier Cream combines colloidal oatmeal with beta-glucan for sensitive skin treatment. KraveBeauty’s Oat So Simple Water Cream features oat extract alongside squalane and trehalose to create a lightweight formulation. Dieux’s Skin Mercy Recovery Cream, aimed at calming irritation and redness, contains 1% colloidal oatmeal and is recognized by the FDA as a skin protectant, beneficial for conditions like eczema and razor bumps.
Aveeno has long been associated with oat in skincare, expanding its use across various product categories, including cleansers, lotions, and serums. Their new Positively Radiant Vitamin C Serum merges oat with vitamin C and niacinamide, offering a gentler option for individuals with sensitive skin. Jennifer Aniston has endorsed Aveeno's Daily Moisturizing Body Lotion, attributing its effectiveness in maintaining skin hydration during colder months.
The recent resurgence of oat in skincare suggests a growing appreciation for simplicity and gentleness in skincare routines, appealing to those seeking relief for irritated or dry skin.