Avène Promotes Dermatologist-Led Education Amid Rise of Skincare Myths on Social Media

The initiative, known as Dermfluencer University, is currently in its third year and is part of the Science of Skin Summit. This annual event, co-founded by Dr. Patricia Farris and Dr. Ted Lain, focuses on the science, clinical research, and innovations in dermatology and skincare. Dermfluencer University provides board-certified dermatologists with the insights and tools necessary to create trustworthy, science-based content for today's digital-savvy skincare consumers.

Avène recognizes that many patients are online searching for information before scheduling a visit to the dermatologist. By equipping dermatologists with resources to effectively engage with patients in the digital space, Avène aims to help individuals better manage their skin concerns with credible guidance.

Romina Laraia, Vice President of Consumer, Patient, and Professional Activation, stated, "Consumers are now turning to AI and social platforms with the same questions they once reserved for their dermatologist. As a dermocosmetics brand, we have a responsibility to prioritize consumers both online and in the dermatologist's office. Dermfluencer University was created to help ensure the answers they find are rooted in clinical expertise and not misinformation or viral trends."

This year, Dermfluencer University features participants with a social following exceeding 6.5 million, including notable figures such as Mimi Banks, Ian Michael Crumm, and a number of dermatologists with significant online presences. Dr. Lindsey Zubritsky emphasized the challenge of inaccurate skincare advice gaining viral attention, reiterating that Dermfluencer University helps dermatologists produce content that is both engaging and scientifically accurate.

Dr. Jenny Liu added, "Patients are making skincare decisions based on short-form videos, sometimes before they ever see a dermatologist. We need more dermfluencers to meet them where they are, with information they can trust."

Avène continues to build partnerships with dermatologists and healthcare professionals by focusing on three main areas: online presence, in-office interactions, and retail engagement, aiming to provide accessible, science-backed skincare education.

For those interested in Avène's sensitive skincare offerings, more information is available on their Instagram and TikTok profiles or their website.

About Eau Thermale Avène: Founded over 275 years ago, Eau Thermale Avène specializes in skincare for sensitive skin, with recommendations from dermatologists around the globe. Their products are formulated with dermatologically tested ingredients and Avène Thermal Spring Water to soothe and calm sensitive skin, ensuring high safety and tolerance.

About Laboratoires Pierre Fabre: As one of Europe’s leading pharmaceutical companies, Laboratoires Pierre Fabre encompasses a diverse portfolio of dermo-cosmetic brands. In 2025, it generated €3.2 billion in revenue, with a significant portion derived from global sales. The company's commitment to research and development is evident in their investments aimed at advancing targeted therapies in oncology. Their structure ensures independence and a long-term vision dedicated to contributing positively to society.