Female-founded Tequila brand Neurita partnered with clothing company Oh Polly during New York Fashion Week (NYFW), which ran from September 10 to 15. This collaboration marks Neurita’s continued association with Oh Polly, following previous partnerships at London Fashion Week in 2025 and 2026.
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At NYFW, Neurita served a range of 100% agave Tequilas—Blanco, Picante, Citrus, and Rose—to an audience of fashion, media, PR representatives, and influencers. Guests enjoyed a curated menu of Neurita Margaritas, showcasing the brand's versatility with options that included classic, spicy, and fruit-infused flavors.
This initiative aims to boost brand awareness in the US market prior to its official launch, linking Neurita to the realms of fashion, lifestyle, and cocktail culture. Lucy Smith, founder of Neurita Tequila, noted, “New York Fashion Week was an incredible platform for Neurita as we prepare to launch in the US. Oh Polly has built a highly engaged, fashion-led global audience, so there is a really natural alignment between the two brands.... The US is an incredibly important Tequila market, and this activation gave us an opportunity to introduce the brand to a highly influential audience ahead of our official launch.”
The NYFW appearance is part of Neurita’s broader international expansion, with recent partnerships and listings secured in the UK, Australia, the Netherlands, and Spain.