Pinterest Unveils Autumn Beauty Trends Emphasizing Personalization

Data from the report indicates that a significant number of Pinterest users are discovering beauty ideas exclusively on the platform, with 85% of weekly users reporting they find new trends on Pinterest before encountering them elsewhere. Additionally, 64% believe Pinterest excels at helping them identify current beauty trends.

In the realm of nails, there has been a surge in searches, particularly for unique designs. The term "polka-dot cat-eye nails" saw a staggering increase of 1,585%, while "jelly pink chrome nails" and "milky white chrome nails almond" rose by 1,469% and 1,402%, respectively. Reflective finishes combined with patterns have also gained traction; for instance, searches for "goth cat-eye nails" climbed 911%, and "dark red cat-eye nails design" increased 735%. Food-inspired hues are influencing nail trends, with searches for "caramel nude nails," "coffee nails ideas," and "raspberry jelly nails" rising by 943%, 922%, and 828%.

For hair, autumn searches indicate a preference for rich brunette and copper shades. Specifically, "mocha balayage hair" increased by 949%, followed by "soft copper blonde" at 845% and "cherry cola brunette hair" at 788%. The trend toward pink continues, with searches for "dark pink peekaboo hair" rising 481% and "pink hair stripe" increasing by 463%. Haircuts also reflect detailed styling preferences, with searches for "long layered bob haircuts" climbing 622%, and the "French bob with wispy bangs" rising by 394%.

Make-up trends are also evolving, with many searches focusing on frosted finishes and soft colours. Notable increases include a 286% rise in searches for "frosted makeup" and smaller increases for "metallic lips," "pastel blue eyeshadow," and "silver eyeliner makeup." Blush tones trending this season include dusty rose, terracotta, and peach, with corresponding searches rising by 189%, 164%, and 148%, respectively. The term "cloud skin" also saw a 153% increase.

In fragrance, searches combine dessert-like aromas with subtle scents, such as a 248% increase in interest for "marshmallow perfume" and a 134% rise for "milky perfume." There was also a notable growth in searches for "skin scent" and "solid perfume aesthetic," which increased by 287% and 333%, respectively. The concept of a "fragrance wardrobe" has also gained favor, reflecting a trend towards layering different scents, with searches rising by 210%.

Bodycare trends indicate a focus on comprehensive routines. Searches for "body wash for glowing skin" increased by 206%, while interest in "dry brushing routines" and "retinol body lotion" grew by 147% and 144%. Scalp care is part of this movement, with searches for "scalp detox" rising by 21%.