Tommy Hilfiger has launched its first prestige fragrance, named Freedom, in more than ten years. The campaign features Grammy-nominated singer Camila Cabello.
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The fragrance is presented in an elegant bottle reminiscent of Tommy Hilfiger's fashion style. Freedom opens with a bright top note of sparkling lychee, transitioning to warmer magnolia blossoms and finishing with a base of vanilla blue.
"Good Morning America" received a sample of Freedom, describing it as a well-balanced, fresh fragrance suitable for women who prefer a youthful scent. It is particularly considered fitting for daily wear, especially in the fall due to its amber accord.
Freedom was created by Master Perfumer Honorine Blanc and Perfumer Alexandra Monet. It is available for purchase on Amazon and the Tommy Hilfiger website, with prices ranging from $29 for a 10mL travel-size option to $99 for a 3.4-ounce bottle.
In a statement about the fragrance, Cabello expressed her admiration for the brand, describing it as classic and timeless. She emphasized that the campaign promotes authenticity and living in the moment, celebrating individuality.
Tommy Hilfiger remarked that launching this women's fragrance is a significant occasion for the brand, highlighting the journey from their first perfume introduction in 1996 to the present, and noting that scent has always been a means of expressing the optimistic Tommy Hilfiger spirit.