Merit has emerged as a dominant name in discussions among beauty editors, often being credited for a natural makeup look that enhances rather than masks the skin. The brand is recognized for its sheer textures and versatile products, compatible for layered applications or minimalist styles. I tested $380 worth of Merit makeup and skincare to evaluate which products truly stand out.

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I was initially skeptical about the Merit Concealer, but it has quickly become my favorite. Despite concerns about creamy stick formulas clogging pores, this concealer did not cause breakouts on my acne-prone skin. I primarily use it for spot-concealing with my fingers, appreciating the coverage it provides while reducing redness. For days when I prefer a lighter application, I swipe it on and blend it with a brush, achieving a natural finish that mimics my skin.

My perception of the Flush Balm changed after finding the right shade. I recommend selecting a shade darker than your initial choice, as the sheer formula requires layering for a more vibrant blush. Wearing the fuchsia shade, Le Bon Bon, resulted in a natural flush that even earned compliments from my partner. Although it doesn't last as long as I hoped, a layer of translucent powder helps extend its wear.

Application of the bronzer was surprisingly smooth, blending effortlessly onto my skin. It enhances my bone structure and adds a sun-kissed glow, even working well as a subtle eyeshadow. Pairing it with the Flush Balm requires a setting powder for all-day wear, but it layers beautifully.

Though I usually skip highlighter, Merit’s domed stick caught my attention with its marbled design and moisturizing properties. It offers a dewy finish without looking glittery, and its ultra-fine pearl pigments create a natural glow that improves throughout the day.

The single eyeshadow in Studio, described as a “cool taupe,” has become my go-to. It applies effortlessly and blends within seconds, adding depth to my look without requiring multiple shades. Its longevity outperformed other cream eyeshadows, drying to a soft powder finish that resists creasing.

While I was uncertain about the brow pencil's precision, it exceeded my expectations by mimicking fine brow hairs without a heavy appearance. It comes with a spoolie for easy blending. The brow pomade complements the pencil, offering a finishing touch that adds volume without stiffness.

The sheer lip liner offers a quick application and superb moisture, making it easy to reapply without a mirror. Although it feels more like a tinted lip balm, it provides a satin finish thanks to ingredients like jojoba oil. The lipstick, in the shade Slip, offers a light veil of color and feels moisturizing, though it doesn't last long on its own.

I found the mascara to require multiple coats for optimal results, but it creates naturally fluttery lashes that appear longer and fluffier without clumping. As a tubing formula, it is easy to remove, enhancing its appeal.

Merit’s moisturizer doubles as a primer, providing a hydrated glow without clogging pores. Its combination of glycerin and hyaluronic acid keeps skin looking fresh, with noticeable effects on makeup longevity.

The lip oil stands out as it doesn't feel sticky, unlike many others. Enriched with quinoa seed oil, it hydrates and enhances the lips while offering a subtle tint.

Finally, I continue to endorse the tinted sunscreen I previously reviewed as the best I've tried. It provides medium coverage, concealing blemishes while maintaining a lightweight feel. Though I apply it over a dedicated SPF, its impressive staying power and comfort throughout the day make it a staple in my routine. While some products are not yet available at Sephora, they can be purchased online through Merit.