Toteme, the Swedish high-end ready-to-wear brand, has announced the launch of its inaugural menswear collection at the end of August 2026. Founded in 2014 by Elin Kling and Karl Lindman, the brand aims to expand its offerings while maintaining its commitment to luxury and contemporary art references.
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This summer, Toteme also opened its sixth US boutique at the Bal Harbour Shops in Miami, designed by Halleroed architecture studio. The new location is part of the brand's retail expansion strategy, which has included openings in major cities such as New York, London, and Paris, along with growth in department stores across Asia in the past 18 months.
The menswear collection, designed by Alexander Häggblad in collaboration with Lindman, builds on the brand’s pared-back aesthetic, featuring generous volumes and architectural cuts without ostentatious logos. Available through Toteme's website and select partners like Mr Porter, the collection presents monochrome pieces primarily in black, beige, grey, and raw indigo.
Key items include straight-leg jeans priced at €320, a white T-shirt at €230, a wool cardigan with an integrated scarf at €670, black leather loafers at €670, and a fitted poplin shirt at €680. The centerpiece of the collection is an oversized, double-faced wool coat, ranging from €1,200 to €1,500.
Toteme is entering a competitive menswear market, following luxury brands such as Celine and The Row that have introduced their own menswear lines. With a reported turnover of 1.7 billion Swedish kronor (approximately €150 million) for the 2024–2025 financial year, Toteme is poised to leverage its new menswear offerings and international expansion to achieve further growth.