Elm Biosciences, co-founded by Martha Stewart and dermatologist Dr. Dhaval Bhanusali, has introduced the Elemental Lip Serum, a new product aimed at addressing lip aging. Launching on September 22, this serum will retail for $45 and is available in four shades: Blush, Petal, Mocha, and Clear.
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The Elemental Lip Serum combines skincare-inspired ingredients to provide hydration, improve softness and texture, and deliver a sheer tint with glossy shine. It is designed to visibly enhance the appearance of aging lips, help them appear fuller and more defined, and smooth vertical lip lines. The formula includes peptides, antioxidants, shea butter, squalane, and a deep hydration complex.
Elm Biosciences highlights results from a dermatologist-supervised perception study involving 54 women who used the serum for seven days. After one week, 100% reported hydrated lips, 98% noted softer lips, and 89% reported a healthier appearance.
The serum aims not only to beautify but also to support lip health by protecting against environmental stressors. Stewart and Bhanusali's product development is guided by insights from a network of over 350 dermatologists and researchers, ensuring a scientifically backed approach to skincare.
Available shades include:
- Blush: Warm toasted peach
- Petal: Soft neutral rose
- Mocha: Rich chocolate brown
- Clear: Color-free shine and hydration