Bluemercury Appoints Stacie Borteck Dattner as VP of Merchandising

Dattner will be responsible for Bluemercury’s merchandising strategy, proprietary brands, and vendor marketing, reporting to CEO Alexandre Choueiri. She joins the company with almost twenty years of experience at Bloomingdale’s, where she spent seven years leading the beauty and fragrance division. Her most recent position was as Senior Principal for Strategic Capital Planning and Brand Integration, where she focused on store development and luxury brand partnerships.

In her role at Bluemercury, Dattner will work on developing the product assortment, enhancing relationships with both established and emerging beauty brands, and boosting product discovery in physical stores and online.

This appointment is part of Bluemercury’s strategy to reinforce its position in the U.S. luxury beauty retail market, placing emphasis on differentiated merchandising, partnerships with emerging brands, proprietary products, and omnichannel retail development.