At Neutrogena’s El Mercado: The Trend Edit event in Miami, experts discussed what beauty may look like in 2027, highlighting trends that emphasize personal expression and colorful makeup. The event marked Hispanic Heritage Month, showcasing Hispanic creatives and entrepreneurs and their insights into future trends in beauty, fashion, and wellness.
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Argentine American makeup artist Mariela Bagnato predicted a resurgence of colorful makeup, moving away from neutral palettes to vibrant colors, especially during the upcoming holiday season. She emphasized that eye makeup would see bold hues like turquoise and purple, along with an emphasis on noticeable blushes in shades like pink and plum.
Bagnato believes that these changes signal a shift towards makeup as a form of self-expression, allowing individuals to incorporate distinctive elements into their personal style.
In terms of skin trends, Bagnato indicated that the approach to glow will evolve from an all-over dewy finish to a more customized look. This could involve strategically highlighting certain areas of the face to create dimension, prompting the phrase 'The New Glow is Dimensional Skin.' Bagnato highlighted Neutrogena's Glass Glow Skin Balm as a tool for achieving this versatile finish.
Dermatologist Dr. Bertha Baum stressed the importance of simplifying skincare regimens, underscoring the need for basic steps like daily cleansing and applying SPF. She pointed out that customization should not complicate skincare, allowing for different styles of glowing skin depending on personal preference.
Fashion trends also leaned into personalization, with curator Lucia Maldonado discussing how movement and fringe elements could redefine clothing in 2027. This approach connects fashion with dynamic aesthetics, where the movement becomes an integral part of the garment's appeal.
The event’s cultural significance was embodied in the concept of 'Legacy Forward,' which considered how ancestral heritage can influence modern identity and self-expression. At El Mercado, attendees engaged in activities that honored personal and cultural history, including a jewelry-making experience focused on personal relics.
In a novel perspective on aging, discussions led by brain health expert Candy Calderón highlighted the importance of cognitive wellness. This is especially relevant for women navigating various life stages, emphasizing the need for maintaining mental agility alongside physical health.
Overall, El Mercado suggested that the future of beauty in 2027 will be characterized by diversity and personalized choices, allowing for individual expression across makeup, skincare, and fashion.