KUALA LUMPUR, MALAYSIA – 14 October 2026 – L'OCCITANE en Provence has unveiled its new skincare line, Skin Longevity by Nature, which promotes a holistic approach to healthy ageing. This initiative is grounded in over 25 years of research focused on the Immortelle flower, a distinct yellow bloom native to Corsica known for its resilience and longevity.
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The Skin Longevity by Nature philosophy emphasizes maintaining the skin's overall health rather than merely combating visible signs of ageing like wrinkles and dullness. By supporting the skin's natural barrier and resilience, the line aims to foster a nourished and comfortable complexion throughout various life stages.
The product range includes:
- Immortelle Divine Youth Oil: A lightweight oil designed to nourish and support skin’s comfort and resilience.
- Immortelle Divine Cream: A treatment that targets visible signs of ageing, including improved firmness and reduced wrinkles.
- Immortelle Divine Targeted Wrinkle Care: Focused on reducing lines in key facial areas, this treatment combines Immortelle actives with hyaluronic acid and peptides for immediate smoothing effects.
L'OCCITANE highlights the importance of hydration alongside lipid balance in achieving healthy-looking skin, advocating for products that work harmoniously in daily routines. Their approach positions face oils not as supplementary but as vital components of daily care.
The Immortelle Skin Longevity collection, available in Malaysia from September 2026 at L'OCCITANE boutiques and online, marks a significant shift towards proactive skincare aimed at fostering long-term skin health.