Demna showcased his Spring/Summer 2027 collection for Gucci in an innovative showroom setting, featuring product display cases, wall-lined shoes, and mirrors for models to pose, creating an atmosphere reminiscent of actual retail experiences. The collection kicked off with a series of menswear looks, including Harrington jackets, monochrome tailoring, and broad-shouldered tweed blazers, transitioning to a more refined feminine aesthetic, shedding the grungy style seen in the Autumn/Winter 2026 collection.

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The opening looks reflected bourgeois dress codes blended with equestrian elements, showcasing jackets draped over shoulders and white jodhpurs paired with riding boots. The collection concluded with striking evening gowns poised for red carpet appearances. Notably, it paid homage to Gucci's origins in Britain, highlighted by Sloane Ranger-inspired Scottish tartan kilts styled with bomber jackets and vintage costume jewelry. The influence of the 1980s New Romantics was apparent, as evidenced by the exaggerated hairstyles and makeup.

The runway featured a diverse lineup of models, including Rosie Huntington-Whiteley in a dramatic faux-fur coat, alongside Princess Olympia of Greece, Sabine Getty, and Poppy Delevingne, each reflecting Demna's intention to feature mature women. Notably, 82-year-old socialite Naty Abascal led the lineup, dressed in a trench coat and carrying a monogram duffle bag, emphasizing the significance of accessories in the collection. Every model showcased a bag, ranging from sleek totes to slouchy styles, reinforcing their integral role in Gucci's brand identity.

Overall, the collection epitomized Demna's ability to blend theatrical presentation with commercial appeal, delivering desirable, trend-forward designs that resonate with the current fashion landscape.

In other shows, Sportmax's Spring/Summer 2027 collection emphasized lightweight designs suitable for hot weather, featuring white chiffon layers, loose-fit trousers, and soft leather. The color palette was inspired by aquatic hues, with additional details like trompe-l'oeil suit lapels enriching the design.

Matteo Tamburini's Tod’s collection celebrated Italian craftsmanship and beauty, presenting natural tones alongside vibrant colors, and emphasizing layering techniques. Bermuda shorts made a stylish reappearance, paired expertly with contemporary outerwear. The collection paid homage to Tod's artisan heritage, showcasing the brand's iconic Gommino loafer.

The Emporio Armani collection, crafted by Silvana Armani and Leo Dell’Orco, explored the theme of aging materials, with a selection of soft whites, blues, and greys. The unisex designs aimed to offer wearers a versatile wardrobe that suits various lifestyles, balancing formality with ease.

Max Mara focused on strong women throughout history, with designs featuring textured linens and reimagined safari jackets. The show's ethos celebrated the blend of practicality with elegance, culminating in polished evening looks.

Fendi's SS27 collection, curated by Maria Grazia Chiuri, centered on the relationship between clothing and the body. It featured lingerie-inspired pieces and a runway designed with mirrors to reflect the audience, highlighting themes of femininity and empowerment.

Lastly, Miuccia Prada's latest collection revolved around skirts, offering a variety of styles and materials, with a call for freedom and creativity in pairing garments, reinforcing the versatility of skirts in modern wardrobes.