Cleanlogic Launches Infusions Collection at New York Event

The Infusions collection, which became available exclusively on Ulta.com in July, utilizes biodegradable microcapsule technology to infuse skincare ingredients into exfoliating and cleansing products. During use, water and friction activate these capsules, releasing collagen or magnesium onto the skin.

Isaac Shapiro, co-CEO and co-founder of Cleanlogic, highlighted the collection's goal of merging bath accessories with skincare benefits. He expressed enthusiasm about partnering with Ulta, stating, "We’re really excited about this launch...as we’re really trying to innovate and bring skincare solutions into our bath tools and really elevate the whole shower routine experience."

The Infusions collection features two main ingredient lines: Collagen Infusions, which aim to enhance skin firmness and texture, with products like body exfoliators and facial cloths, and Magnesium Infusions, focusing on skin wellness and relaxation, offering products like soothing body cleansers and gloves. Cleanlogic reported that 95% of Collagen Infusions users noted improvements in skin texture after 30 days, while 92% of Magnesium Infusions users experienced benefits including brighter skin and reduced muscle fatigue.

Products in the collection retail for $20 to $25 and include a fading indicator to inform users when to replace them, highlighting the infusion technology's effectiveness for up to 60 uses. The event menu featured cocktails inspired by the product themes, such as the Magnesium Magic Marg and Collagen Crush, and emphasized Cleanlogic's commitment to creating jobs for people with disabilities through its "Purchase to Employ" initiative.

Through the Infusions collection, Cleanlogic seeks to transform traditional shower routines by combining cleansing with a focus on skincare ingredients.