BTS, the South Korean septet that debuted in 2013, has significantly influenced both the music industry and fashion, attracting a devoted fanbase known as ARMY. The group secured its first Billboard Hot 100 No. 1 with the hit “Dynamite” in 2020 and made history at the MTV Video Music Awards (VMAs) in 2026 by winning all three categories it was nominated for, including Song of the Year for ‘Swim,’ making them the first K-pop group to achieve this honor.

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As BTS embarks on a world tour, their influence in luxury fashion is re-emerging. Here’s a look at the luxury brands endorsed by each member:

RM became the global ambassador for Bottega Veneta in March 2023 and appreciates the brand’s emphasis on quality materials over logos. His style features refined pieces like Intrecciato bags and relaxed tailoring.

Jin has served as Gucci’s global ambassador since 2023 and also represents French jeweller Fred. He adds a playful flair to Gucci’s tailored designs, frequently accessorizing with Fred's Force 10 bracelets.

SUGA was appointed as Valentino's global ambassador in January 2023. His style is characterized by minimalism and rich textures, opting for dark tailored pieces and leather, which set him apart from fleeting trends.

In February 2023, J-Hope was named a global ambassador for Louis Vuitton and collaborated on a pink suede sneaker with Pharrell Williams. At the Paris menswear show in June 2026, he showcased a unique pinstripe suit paired with a leopard-print tie.

Jimin became Dior's global ambassador in January 2023 and later partnered with Tiffany & Co. in March. Dubbed a 21st-century pop icon by Tiffany, he showcased a regal blue coat at Dior’s June 2026 show, embodying a soft, romantic style.

V joined Celine as a global ambassador in March 2023 and later partnered with Cartier in July 2023, where he represents the Panthère de Cartier collection. During BTS’s Arirang World Tour in Paris, he donned custom Celine outfits and is also associated with Snow Peak Apparel and Champion, leading their Fall/Winter 2026 campaign.

Jungkook has the most extensive luxury endorsements, collaborating with Calvin Klein since 2023 to launch a capsule collection in May 2026. He became Chanel's Fragrance & Beauty ambassador in December 2025, followed by Hublot in February 2026, and British jeweller Graff in July 2026.

With their successful VMA night behind them and upcoming South American tour dates starting in Bogota on October 2, BTS continues to be a powerful force in both music and fashion. Each member’s choice of brand reflects their individual personalities, creating a diverse fashion narrative from RM’s understated elegance to Jungkook’s bold statement pieces.

These partnerships not only solidify each member's fashion credentials but also provide luxury brands direct access to the ARMY, making every appearance a potential fashion moment for fans to emulate.