Caley Fox Shannon, Bronson Arcuri, Barrie Hardymon

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Published October 14, 2026 at 5:00 AM EDT

Customers seeking younger-looking skin are facing unexpected financial burdens at skincare stores nationwide. While promotional offers seem enticing, many shoppers have reported being pressured into spending thousands of dollars on products they never intended to purchase, and they face difficulties returning these items.

NPR's investigation, which spanned shopping malls in Michigan to hotel spas in Hawaii, uncovered similar complaints from individuals across the country. The stores varied in name and ownership but demonstrated a pattern of aggressive sales tactics. NPR's Monika Evstatieva and Caley Fox Shannon spoke to over 50 affected consumers, analyzed hundreds of complaints, and reviewed court records and internal documents to uncover connections among these stores.

Their findings pointed to the Mazal Group, a California-based company operated by a family originally from Israel, which manages numerous skincare brands sold in independently run stores globally. This isn't the first time such issues have emerged; over a decade ago, federal agents identified a "credit card overcharge scheme" involving some of these same brands. Their investigations also revealed issues related to immigration and money laundering, resulting in multiple guilty pleas.

Despite previous findings, reports of similar sales strategies continue to surface, prompting NPR to explore the links between the stores, the products, and the family business behind them.