On October 1, 2026, Kendall Jenner was announced as the Global Brand Ambassador for the Korean skincare brand Anua. She recommends their Azelaic Acid 10 Hyaluron Redness Soothing Serum, designed for individuals with irritated or blemish-prone skin. The serum is priced at $24 and is formulated to diminish redness, control excess oil, and provide lightweight hydration.
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Jenner, 30, has been using the serum long before her ambassadorship. In a recent Instagram video, she praised its lightweight and fast-absorbing formula, noting its gentleness on the skin. “I have been reaching for this serum whenever my skin feels irritated or prone to blemishes, and it really works,” she stated.
The serum includes several key ingredients: 10% Azelaic Acid, Hyaluronic Acid, Cica, and Blue Tansy Oil, all aimed at calming irritation and visibly reducing redness. It is fragrance-free, making it suitable for sensitive skin.
This product offers targeted redness and blemish care, helping to reduce acne-causing bacteria and support overall skin clarity. It is also formulated to balance excess oil, clear clogged pores, and prevent congestion, making it ideal for oily and acne-prone skin. With a non-comedogenic, lightweight hydration formula, it absorbs quickly and can be used both day and night.
For those interested in trying the serum, it is recommended to start by using it once or twice a week, gradually increasing to daily use as the skin adjusts. Begin with one to two drops per application, applying it post-toner and pre-moisturizer, and use broad-spectrum SPF protection during the day.