Global beauty brand MARSHIQUE has launched its products at Ulta Beauty, America’s largest beauty retailer, marking its entry into the North American market. The brand officially debuted on Ulta.com on October 18, and its products will be available in over 500 Ulta locations starting November 1.
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MARSHIQUE's launch includes a complete range of targeted wrinkle and lifting patches designed for specific facial areas, such as frown lines, smile lines, the forehead, and the neck. The patches provide a focused approach to skincare, allowing users to apply them directly where they are needed most, distinguishing the brand within the patch-care category.
In addition to its patches, MARSHIQUE is also introducing its signature eyelash serum to U.S. consumers. The brand aims to offer easy-to-use solutions for at-home beauty care, making it convenient for users to include these products in their daily routines. This eyelash serum complements the targeted patch collection that has gained popularity in South Korea.
MARSHIQUE views this launch not only as a growth opportunity but also as a chance to introduce the concept of "K-Patch," which emphasizes targeted beauty solutions for specific concerns, such as lifting and facial contouring, to the U.S. market. A representative from MARSHIQUE stated that the Ulta Beauty launch is significant as it brings a full range of their products to American consumers, echoing the success of K-Beauty in the global beauty industry.
Following the Ulta Beauty launch, MARSHIQUE plans to enhance its brand awareness across the United States and expand its product offerings focused on targeted beauty solutions. Products will range in price from $16 to $25.