Bath & Body Works has reintroduced its popular Into the Night fragrance in a full-size eau de parfum format, allowing fans to enjoy more of this beloved scent. Alongside this return, the brand is launching a new complementary fragrance called Into Orbit, aimed at both longtime enthusiasts and new customers.
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Originally launched in 2019, Into the Night quickly became a favorite in Bath & Body Works’ lineup, consistently ranking among the top 10 best-selling fragrances. It is also among the top five fragrances in over 50 countries, achieving the number one spot in the Middle East. Since its debut, Into the Night has generated over half a billion dollars in lifetime sales across various product categories.
The fragrance features notes of raspberry noir, amber crystals, velvety rose petals, creamy patchouli, and mocha musk, creating a scent that transitions elegantly from day to night. Kristie Lewis, Bath & Body Works EVP of merchandising, noted that Into the Night represents an elevated and timeless experience with a strong emotional connection to consumers.
Into the Night is classified as a Woody Amber Chypre, characterized by its mixture of light and dark notes, appealing to modern consumers seeking a fresh take on classic fragrances. The scent was developed by seasoned perfumers Dave Apel and Carlos Vinals from Symrise, who collaborated to create this iconic blend. Apel emphasized that the fragrance aimed to provide a unique, cocooning aura, while Vinals highlighted the sophisticated yet whimsical elements integrated into the scent.
Customers can now purchase the reintroduced Into the Night in a stylish smoky glass bottle, designed for layering with the brand’s body wash and ultimate hydration body cream. Meanwhile, Into Orbit, aimed at men, offers a warm and woodsy fragrance featuring musk, vetiver, and night florals. Both fragrances are now available at bathandbodyworks.com and in Bath & Body Works stores, with select products also offered on Amazon.