LVMH Moët Hennessy Louis Vuitton announced that its Perfumes & Cosmetics and Selective Retailing sectors experienced organic growth in the third quarter of 2026, largely driven by Sephora. In the first nine months of 2026, the Perfumes & Cosmetics division showed stability on an organic basis, while Selective Retailing recorded a 6% increase in organic sales. The company noted that its historic brands performed well and maintained a selective distribution strategy.
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Overall, LVMH achieved sales of €57.1 billion (US$63.87 billion) from January to September 2026, reflecting a 2% organic growth compared to the same period in 2025. However, reported sales dipped by 2% from €58.1 billion (US$64.99 billion), impacted by a 3% decline due to currency fluctuations and an additional 1% loss from divestments, including Marc Jacobs and most of Duty Free Shoppers (DFS).
For the third quarter, revenue hit €18.5 billion (US$20.69 billion), an increase of 1% organically year-on-year. The company faced challenges from softer demand in China, although solid gains were noticed in the US, Europe, and Japan.
In terms of Perfumes & Cosmetics, LVMH generated sales of €5.92 billion (US$6.62 billion) in the first nine months of 2026, which is a 2% decrease reported from €6.04 billion (US$6.76 billion) the previous year, although sales remained flat on an organic basis. For Q3, sales amounted to €2.01 billion (US$2.25 billion), marking a 1% organic year-on-year increase. Notable launches, such as J’adore Intense and Sauvage Extrait, along with strong performance in the makeup lines, contributed to this growth.
Guerlain also achieved notable financial success due to the launch of new fragrances and successful sales of its Rouge G lipstick. Other brands like Parfums Givenchy and Maison Francis Kurkdjian continued to innovate in their product lines.
In the Selective Retailing division, which includes Sephora, sales reached €12.48 billion (US$13.96 billion) in the first nine months of 2026, down 1% from €12.61 billion (US$14.1 billion) the previous year but showing a 6% organic growth. Third-quarter sales amounted to €4.07 billion (US$4.55 billion), an 8% organic year-on-year increase. Sephora’s market share continued to rise as it expanded its brand portfolio and distribution network, entering new markets such as Belgium and Croatia.
LVMH emphasized its strong positioning amid economic uncertainties, focusing on continuous brand desirability through product authenticity and excellent distribution. Additionally, investment activity surrounding its beauty portfolio, including potential sales and new investments, remains a focus. Earlier this year, the firm considered options for the future of brands like Make Up For Ever and Fresh, following a previous decline in sales attributable to global market pressures. The group is also eyeing potential deals related to Armani, which could lead to significant changes in ownership stakes within the luxury beauty market.