Miu Miu has announced a departure from the clean girl movement, embracing a new aesthetic of messy and imperfect beauty. Nail artist Mei Kawajari, known as @nailsbymei, discussed her evolving nail designs for Miu Miu’s upcoming seasons, indicating that the trend is all about surprise. For the spring-summer 2025 collection, Kawajari introduced a custom bubblegum-pink shade that featured intentional chips. The fall-winter 2025 season presented a different approach with opaque glitter nails, while this year showcased a bold red manicure.
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This red polish, specifically the shade Cherry Red from Manucurist, was applied with an unrefined technique, often spilling over cuticles and fingertips. Kawajari described the look as reminiscent of a young girl hastily painting her nails before heading out or being assisted by someone close to her. This style complements the season's wind-blown hair, a signature of the Prada and Miu Miu collections.
Kawajari emphasized the significance of the color red, noting its feminine and strong nature, as well as its timeless appeal. While the trend may pose challenges for those accustomed to regular manicures, its essence lies in celebrating authenticity and imperfections. "Finally! Beauty can be found in being real and imperfect,” Kawajari stated, highlighting a shift away from the polished clean girl aesthetic.