L'Occitane has introduced a new initiative within the longevity category, emphasizing a fresh perspective on ageing through 25 years of research focused on the Immortelle flower, recognized for its anti-ageing benefits.
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The brand's Skin Longevity By Nature consists of a four-step ritual designed to bolster the skin's natural resilience and health over time. This approach encourages continuous care instead of viewing ageing solely as a condition to combat.
The Immortelle Skin Longevity Ritual includes four steps: reset, nourish, firm, and smooth, targeting issues like dullness, fatigue, loss of firmness, and wrinkles. Key products include the Immortelle Reset Serum, Immortelle Divine Youth Oil, and Immortelle Divine Cream, aimed at nourishing and addressing visible signs of ageing.
The final step incorporates the new Immortelle Divine Targeted Wrinkle Care, which specifically targets five areas prone to wrinkles: forehead lines, crow's feet, frown lines, under-eye wrinkles, and smile lines. This targeted treatment combines actives derived from Immortelle with hyaluronic acid and peptides to deliver immediate smoothing and long-term wrinkle reduction benefits.
Known for its durability in tough conditions, the Immortelle flower (Helichrysum italicum) has been a focal point of L’Occitane's research for over two decades, shaping its skin care philosophy.
Skin Longevity by Nature signifies a shift in the anti-ageing conversation, focusing on overall skin health rather than just visible correction. The initial launch of this concept will occur in Malaysia, available at L’Occitane's retail stores and online.