The frosted makeup trend, popular in the late 1990s and early 2000s, has made a notable resurgence in 2026, led by various celebrities. Zendaya showcased several stunning looks during her press tour for *The Odyssey*, which featured soft shimmer and pastel colors. Jennifer Lopez was seen in Paris sporting frosted lilac eyeshadow, while Daisy Edgar-Jones and Kaia Gerber embraced silver accents at the Berlin premiere, highlighting the trend’s revival.
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Willow Smith and Slayyyter also joined in, opting for frosted lips. At the 2026 VMAs, Slayyyter’s look, crafted by makeup artist Lilly Keys, focused on a soft ’90s and Y2K-inspired aesthetic that included frosted pinks and smoky lilac eyes. MAC recently brought back some of its popular frosted lipsticks, catering to this renewed interest.
Among standout celebrity moments, Lopez’s presentation during Paris Haute Couture Fashion Week featured a glamorous frosted purple eyeshadow by makeup artist Rokael Lizama. Kaia Gerber, at the Berlin premiere of *The Shards*, donned a frosty smoky eye complemented by glossy lips, enhancing the Y2K vibe with stylish hairpins.
Zendaya's highlights from 2026 also include a silvery look at the Emmy Awards and a dreamy blue appearance at the Paris premiere of *The Odyssey*, both crafted by makeup artist Ernesto Casillas. Ayo Edebiri experimented with metallics at the 2026 Emmys by pairing bronze eyeshadow with silver.
In addition to eyeshadow, Smith showcased metallic lips at Dior’s Fall 2026 runway show and Slayyyter displayed a frosted pink pout at the VMAs. Daisy Edgar-Jones subtly incorporated silver eyeshadow at the Berlin premiere of *Sense & Sensibility*, showing that frosted looks can fit into minimalistic styles. Tyla received a chic, frosted look with matte pink cheeks and blended silver-and-gold shadows at Glamour’s 2025 Women of the Year Awards.
Florence Pugh made a statement with an eye-catching silver eyeshadow at the New York premiere of *East of Eden*, crafted by makeup artist Alex Babsky. Jordyn Woods-Towns sported a chic, wet-looking frosted eye courtesy of Edeme during Vogue World 2026.