NEW HARTFORD, N.Y. -- Carly Guerra, a graduate of Whitesboro High School, has launched SAVOIR, a beauty brand that emphasizes breast care as an integral part of a woman’s beauty routine. Following her successful battle with breast cancer, which she was diagnosed with in 2022 after losing her grandmother to the disease, Guerra is dedicated to raising awareness.
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Guerra noted the lack of products specifically formulated for breast care, stating, "I was using skincare for body care, face care on my breast area, so I said I really should be using something that's thoughtfully formulated for this area. And to my surprise, nothing had existed." She found that existing products mostly focused on enhancements rather than providing scientifically backed solutions.
SAVOIR's products are now available on Ulta Beauty’s website. Additionally, for every kit sold, $5 will be donated to the Breast Cancer Research Foundation.