Recent beauty trends have seen a dramatic shift, moving from bold, vibrant options to a more understated approach known as the anti-blush trend. This new style emphasizes clear, smooth, glowing skin while still incorporating a subtle use of color. Makeup experts highlight ways to embrace this trend without appearing washed out.
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The anti-blush trend does not advocate for skipping cheek color entirely, but rather focuses on using softer, muted blush shades that resemble a natural flush. The previous trend, characterized by vivid hot pinks, corals, and purples, is giving way to softer colors, like rosy pinks and mauves, that enhance skin's luminosity.
To define the cheeks without traditional blush, many experts suggest using highlighters and contouring. Renowned makeup artist Jeanine Lobell recommends applying highlighter on the cheekbones to catch light, then adding subtle contour with products like Hung Vanngo Tan Sculpt. This combination offers definition without relying solely on blush.
Makeup educator Rose Siard notes that complexion coverage can also enhance the cheeks naturally. Leaving some skin visible can contribute to a dimensional look without adding extra makeup layers. Additionally, skincare tools like the NuFACE Trinity microcurrent device can further sculpt the face.
For those skipping blush, adding color elsewhere can keep the look vibrant. Lobell suggests using a bold lip color or a smoky eye with shades that incorporate some warmth, rather than sticking to flat grays or browns, which can appear dull.
Those still attached to traditional blush can explore muted shades as alternatives to their usual vibrant colors. The anti-blush trend offers flexibility, allowing for personal expression while achieving a fresh, natural look.