Current beauty trends are rapidly evolving, reflecting the saying that "beauty is in the eye of the beholder." This is particularly evident in the beauty industry, where standards and rituals are frequently updated across social media platforms. New skincare ingredients emerge almost daily, including peptides and unusual extracts.
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Historically, the beauty industry has thrived on the premise that it can enhance normal human features through products. Yet, beauty and makeup also serve as forms of self-expression and artistry, allowing individuals to convey emotions and bolster confidence. In fashion, makeup often supports a creative director's vision, aligning closely with the themes of collections.
A notable example is the Maison Margiela Spring/Summer 2024 Artisanal Couture show, where makeup artist Pat McGrath's glossy creations gained attention on TikTok. Models appeared reminiscent of porcelain dolls with shiny makeup that included sealed-down thin eyebrows and doll-like lips.
Recently trending is the look of dark under-eye circles and imperfect eyeshadow, which reflect a potential cultural shift away from digital perfection. This trend, sometimes referred to as “ugly beauty,” embraces flaws and challenges conventional notions of attractiveness.
One striking trend is bleached eyebrows, popular among celebrities like Jenna Ortega, Miley Cyrus, and Bella Hadid. This edgy style creates a broader canvas for eye makeup, drawing mixed reactions online.
In 2022, Julia Fox's dramatic dark eye makeup went viral, and in 2024, Doja Cat made waves with her unique look at a major fashion event. Other celebrities such as FKA Twigs and Lady Gaga continue to showcase bold beauty choices in line with this evolving aesthetic.
This rebellious spirit aligns with a current fashion focus on the imperfect look, as highlighted by collections featuring frayed seams and disheveled hair. Trends fluctuate based on society's changing views, as seen in the shift from the '90s heroin chic to early 2010s body positivity, followed by a recent resurgence in weight-loss products.
With the skincare market saturated with anti-aging products, there may be a future embrace of natural aging signs such as gray hair and wrinkles. However, the beauty industry remains resilient, as many still wish to feel beautiful despite challenging traditional standards.
Trends may change, and while the rise of ugly beauty might be temporary, it suggests an ongoing dialogue around beauty norms. Ultimately, art and beauty will continue to reflect societal sentiments.