Frosty makeup has evolved significantly over the years, and with proper guidance, silvery and platinum pigments can now complement nearly every skin tone. Makeup artist Ernesto Castillo recently showcased this trend by applying a pearly white look to Zendaya for the 2026 Emmys, demonstrating that such shades can be surprisingly wearable.

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As summer trends shifted towards a no-makeup aesthetic, makeup artist Amrita Mehta suggests that the public is now ready for more playful styles. She notes that frosted makeup, reminiscent of '90s looks, feels fresh and adds an understated fun to one's appearance. Similarly, Pablo Macias agrees that after an extended period of warm-toned makeup dominating the scene, icy shades provide a refreshing change.

One common concern about frosty makeup, especially for those with darker skin tones, is the risk of appearing ashy. Mehta addresses this, stating that the key is selecting shades with translucent bases rather than opaque ones. She recommends pigments with undercurrents of champagne or pink, which are less likely to wash out the skin's natural tone.

For fair skin, Macias recommends softer shades such as pearl or icy pink, while medium complexions benefit from deeper hues like pewter or cool taupe. Deeper skin tones can shine with richer metallics, such as platinum and gunmetal, avoiding overly chalky whites.

Both artists emphasize the importance of layering techniques. Before applying any frosty shades, Macias suggests creating depth with a neutral base, then layering the frosty color for a more dimensional look. For added versatility, Mehta notes that placing frost on the inner corners of the eyes or on the brow bone can provide a modern touch, as can frosted lips.

For product recommendations, Mehta highlights KJH.brand Prism Lite Lip Crayons for their creamy, multidimensional finish, and Saie Glow Sculpt for cheeks. She also loves Half Magic Glitterpucks for their striking, icy sparkle. For eyes, MAKE UP FOR EVER Star Lit Diamond Powder in 01 Frozen White offers a vivid icy effect. Macias prefers using a warm-toned neutral base before layering metallic shades for a well-blended look.

Ultimately, both experts agree that strategic placement and careful selection of shades can ensure that frosty makeup enhances rather than overwhelms.