Tower 28 has introduced its first foundation, the Swipe Serum Foundation, designed specifically for sensitive skin. Launched this summer, this product aims to provide a comfortable and hydrating option for those who prefer a natural finish.

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The foundation is created as a companion to the brand's popular Swipe Serum Concealer and is available in 36 shades with various undertones, such as cool, neutral, and warm. The formulation claims to have a lightweight, serum-like texture that delivers medium, buildable coverage while remaining non-comedogenic, meaning it is less likely to clog pores.

To evaluate its effectiveness, I tested two shades, 4C Crystal Cove and 6P Encinitas, across different weather conditions, from hot summer days to rainy afternoons. With my combination skin, which tends to be dry in patches and oily in my T-zone, I assessed how well the foundation performed. Notably, during a 12-hour wear at a beach wedding, the foundation maintained its integrity amid exposure to salty air.

The Swipe Serum Foundation includes skin-friendly ingredients like portulaca oleracea extract to soothe irritation, fermented oat for hydration, and lactobacillus ferment to protect against environmental stressors. Dermatologist Jenna Queller emphasized that while the foundation is designed to be gentle, individual reactions may differ.

When applied, the foundation has a silky feel and provides a natural, radiant finish, effectively evening out skin tone without concealing freckles or moles. Although it has buildable coverage, applying more than two layers may appear greasy. While it may not suit those with oily skin or who prefer a matte finish, I found it did not overly shine in my T-zone.

Application is straightforward: shake, pump, swipe, and blend. Using one or two pumps, I found that tapping the product into the skin with the Tower 28 Big Blender Brush worked best. Licensed esthetician Brittany Blancato suggests beginning with a thin layer for mature skin and adding coverage only as needed to avoid emphasizing texture or fine lines.

Overall, the Swipe Serum Foundation is effective for mature skin, providing hydration that helps diminish the appearance of fine lines, although it should be applied sparingly to prevent settling into creases. With its blend of skincare and makeup qualities, this foundation may serve as an excellent choice for those seeking a lightweight, everyday option that offers medium coverage and a natural glow. The non-comedogenic formula makes it suitable for sensitive and acne-prone skin as well.

In summary, Tower 28's Swipe Serum Foundation combines the benefits of skincare with an effortless makeup application experience. It feels comfortable and light while supporting a smooth complexion, making it an appealing choice for everyday use.