Kai Cenat Transitions from Twitch Streaming to Fashion with New Label Vivet

Kai Cenat has made a significant shift from the world of Twitch streaming to fashion design. On September 12, 2026, his clothing label, Vivet, launched with its first runway show at New York Fashion Week, attracting notable guests such as Ms. Lauryn Hill, Law Roach, and Jaden Smith. Cenat, who has over 21 million followers and is Twitch’s most-subscribed streamer, livestreamed the event across his social media, drawing nearly 800,000 viewers from Twitch alone.

Previously, in January, Cenat announced in a YouTube video titled "I Quit" that he would be stepping back from his intense Twitch schedule to explore new ventures, particularly in fashion. In a recent interview with Jon Caramanica and Joe Coscarelli on The New York Times' "Popcast," he discussed the inspiration behind Vivet and the process of transitioning from streaming to fashion. He took time during his break to delve into the fashion world by watching designer interviews, reading books about fashion houses, and attending shows in Paris.

Cenat expressed his realization that many fashion shows are livestreamed, which inspired him to develop his own show integrated with his streaming platforms. He emphasized that Vivet is entirely self-funded and, while reluctant to disclose exact expenditures, noted they were more significant than anticipated. Cenat aimed to blend luxurious statement pieces with affordable items for his audience, stating that his collection operates on a "see-now-buy-now" basis. He criticized traditional fashion cycles that delay product releases, emphasizing the instant gratification his audience desires.

Despite some fans creating memes about his brand, Cenat reflected positively on the attention it garnered, noting it initially felt discouraging but ultimately motivated him to persevere. He has established a "hate wall" to collect negative comments for inspiration and expressed that the time away from streaming allowed him to gain insight into himself and acknowledge aspects of his life he had been missing. He affirmed his passion for streaming, stating, "I truly do love streaming, I adore streaming, I would never stop."