Tate McRae has launched her first fragrance, Tate 01, marking her entry into the beauty industry after much speculation. The floral-woody scent is designed to reflect McRae’s “effortless confidence and authentic style” and will be available exclusively at Ulta Beauty in the United States this month.
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The fragrance was developed in partnership with Scent Beauty, an e-commerce platform focused on creating bespoke fragrances. Stephen Mormoris, CEO and founder of Scent Beauty, expressed enthusiasm for the collaboration, stating, “Tate McRae’s authentic creative energy resonates with millions worldwide” and highlighting their goal of building a long-term fragrance brand that makes a cultural impact.
Speculation regarding McRae’s venture into beauty surfaced when she filed an application to trademark “Tate By Tate McRae” with the US Patent and Trademark Office on July 2, 2026. Currently, McRae serves as a Global Brand Ambassador for Neutrogena.
Tate 01 opens with notes of bergamot and clary sage, transitions to a heart of white florals, and settles into a base of amber, tonka bean, and sandalwood. The fragrance incorporates ISO E Super technology, allowing it to adapt to individual skin chemistry and providing a personalized scent experience throughout the day. It was created in collaboration with renowned perfumers Adriana Medina and Antoine Maisondieu.
McRae described fragrance as an essential part of her beauty routine, stating, “It melts in so gracefully that it never wears you; it just enhances who you already are.” She also enjoys wearing the fragrance during rehearsals, noting that it “warms up and moves with my body.”
The elegant bottle of Tate 01 is made from substantial glass, designed to reflect the scent's blend of softness and architectural strength, symbolizing modern luxury. Campaign visuals, inspired by the 1990s supermodel culture, were captured by photographer Mario Sorrenti.
Tate 01 is now available for purchase at tatebytm.com, with prices ranging from $30 for a 10ml bottle to $82 for a 100ml. The fragrance will officially debut on Ulta Beauty’s website on October 16 and will be available in stores starting October 25.