As Milan Fashion Week concluded, the Spring/Summer 2027 runways showcased significant beauty trends that prioritize healthy, glowing skin. Hair and makeup have evolved beyond mere finishing touches to become integral components of the fashion narrative. This season highlighted a shift towards personal expression and individuality, moving away from heavy makeup towards a more natural aesthetic.
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Dr. Brendan Khong, speaking at a Laneige event in London, noted that consumers are increasingly aware of their skin's quality, with many seeking healthy, well-cared-for appearances. He emphasized that the focus is now on enhancing natural beauty rather than conforming to traditional beauty standards.
Milan Fashion Week presented a mix of beauty styles, with some designers adopting minimalist looks while others explored more glamorous and feminine aesthetics. Hair trends, according to Johan Hellström from Björn Axén, embraced individuality through effortless styles. Natural textures were highlighted alongside sleek styles softened by movement.
Expressive eye makeup took center stage this season, featuring bold colors and dramatic definitions. Marcelo Gutierrez of KIKO Milano noted a return to raw charisma and cinematic glamour, putting the emphasis on the eyes. Labels like Gucci and Blumarine showcased this trend with unique makeup techniques that focused on expressive, natural looks.
Red lipstick also made a prominent return, showcased with softer applications and blurred edges that gave it a modern twist. Makeup artists across the runway, including Inge Grognard at Diesel, demonstrated how a classic red lip could feel fresh through less precision in application.
A more carefree approach to beauty was seen in the preference for natural-looking makeup in shows by Roberto Cavalli and Max Mara. At Prada, the focus remained on understated beauty, allowing garments to take precedence, with hair and makeup designed to feel effortlessly styled. Nicole Petty from Milk & Blush highlighted a trend toward high-texture, low-maintenance hair that conveys individuality without appearing overly styled.
Overall, the emphasis across Milan Fashion Week leaned heavily towards nurturing skin health, with Dr. Khong advocating for quality skincare routines to support makeup applications. The evolving beauty landscape for Spring/Summer 2027 encourages individuals to express their unique styles while embracing a lived-in, natural aesthetic.