adidas Originals and ASOS Launch New Menswear Collection 05

To celebrate the launch, a four-day pop-up event will take place at the adidas Champs-Élysées store in Paris from October 16 to 19. This follows a successful London pop-up at the adidas Oxford Street flagship in July, which saw all core styles sell out.

Collection 05 is designed for consumers whose fashion sense is increasingly influenced by the intersection of sport, fashion, and culture. The collection combines relaxed tailoring with rich textures and sportswear elements to create versatile pieces that cater to individual styles. Stylist Marcus Pancho returns to contribute his unique aesthetic, which incorporates sportswear with tailored elements for a confident daily look.

The collection features outdoor influences, highlighted by oversized nylon outerwear, high funnel necklines, and utility-focused styles. Notable items include a nylon puffer jacket with exaggerated proportions and protective features, alongside textured knits and 3-stripe track jackets suitable for layering. A floral embroidered tracksuit also provides a more expressive twist on traditional sportswear.

Plush materials are central to the collection, with heavyweight borg funnel-neck options offering warmth, while brushed knitwear adds softness to classic silhouettes. A reimagined argyle tracksuit introduces vibrant colors and contrasting designs, emphasizing personal expression.

In addition to relaxed tailoring, the collection maintains classic sportswear shapes through heavier fabrics that provide structure. Wide fits are featured in trousers, tracksuits, and utility styles, complemented by Trefoil and 3-stripe branding for a polished look.

Highlighted products include the adidas Originals x ASOS herringbone track jacket priced at £120, herringbone track pants at £85, and a brown puffer jacket at £160. Vanessa Spence, Executive Vice President of Brand and Creative at ASOS, remarked on the collection’s representation of menswear’s evolution, emphasizing a shift towards personal style that merges adidas Originals' heritage with innovative and expressive design.

Collection 05 will be available exclusively on ASOS.com starting October 15 for ASOS.WORLD loyalty members and globally from October 16. The Paris pop-up event will enhance the brand's engagement with customers from October 16 to 19.