Shawn Mendes has taken some time away from the spotlight since concluding his On The Road Again tour last year. The Canadian singer has been enjoying life outside of his career, building a relationship with his new girlfriend, Bruna Marquezine. "I’ve been really great," Mendes said to Vogue, discussing how he spent his summer. "I’ve been spending my time doing something I never really have before—building a life, community, and home outside of my career."
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This week, Mendes ventured back into the fashion scene by attending the Gucci spring 2027 show during Milan Fashion Week. This appearance aligns with Mendes's role as the face of Gucci’s new Primavera campaign. Reflecting on this trip, he noted, "Honestly, this time it felt completely different. I felt like it was the first time I was really able to see how absolutely beautiful and thoughtful of a city Milan is."
Documenting his fashion week preparations for Vogue, Mendes shared details about his day. He began with a workout at the hotel gym, followed by grooming with his stylist, Anna Bernabe. For the show, Mendes chose an all-black outfit featuring a slouchy blazer, a silky top, and classic dress pants. He explained, "I wanted to be relaxed, feeling in my body. I struggle with feeling like I need to 'prove' I deserve to be places sometimes, and I don’t want to entertain that anymore. So yeah, relaxed, confident, and comfortable."
At the Gucci show, he and Marquezine, who also wore all-black, took their seats in the star-studded front row. Mendes had the opportunity to connect with fellow VIPs, expressing his appreciation for Francesca Bellettini. He later shared his thoughts on the collection, describing it as "fresh" and a demonstration of heartfelt creativity. He highlighted his favorite looks from the show, particularly the big puffy jackets, reflecting on his Canadian roots.