The Sustainable Fashion Club (SFC) at the University of Arkansas is actively working to combat the culture of overconsumption and fast fashion among students. Many students have reported feeling pressured to acquire the perfect outfit for every occasion, resulting in rapid purchasing and disposal of clothing.
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SFC, a registered student organization on campus, aims to promote sustainable fashion and teach techniques like upcycling and clothing restoration. Riley Posey, the club’s president and a senior in apparel merchandising and product development, noted that the club's primary goal is to make sustainable fashion accessible and engaging.
Overconsumption, defined by Merriam-Webster as the excessive use of something, often stems from a desire for acceptance based on appearances, according to Posey. McKenna Eckels, a senior in nursing and the SFC market coordinator, highlighted that overconsumption diminishes the value of clothing design and production efforts. She addressed the stigma associated with