Generation Research, a Swedish market research firm specializing in travel retail, has merged with Beauté Research, a company focused on beauty market intelligence. This collaboration aims to create a unified global platform for prestige beauty market data and insights.
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With over 40 years of market expertise, Generation Research complements Beauté Research's specialization in Asian beauty markets. The merger is expected to provide a comprehensive global perspective on the prestige beauty and cosmetics sector in key travel retail regions, as well as in domestic markets across Asia, including the burgeoning Indian market.
Jean-Marc Schonbach, Chief Executive Officer of Beauté Research, expressed enthusiasm about the merger, highlighting the opportunity to enhance value for the beauty industry. He stated the combined firms will offer broader market coverage and improved intelligence, especially within global travel retail.
Both companies bring together distinct geographic reach, market knowledge, data capabilities, and category expertise to offer a more detailed view of prestige beauty markets. In addition to beauty, their combined offerings will extend to other categories, such as spirits and wine, tobacco, confectionery and fine food, fashion and accessories, watches and jewelry, consumer electronics, and gifts.
Sébastien Van Vyve, Chief Executive Officer of Generation Research, noted that the merger would leverage their respective strengths to provide brands with a comprehensive view of the duty-free landscape, facilitating better strategic decision-making. The partners plan to continue collaborating with retailers, operators, brands, and other stakeholders to enhance the shared data ecosystem and refine market estimates.