Mother-daughter duo June and Rochelle Jacobs have continued a family tradition of natural skincare with the launch of Naturally Serious Skincare in 2018. Their line consists of 17 non-toxic products made from raw ingredients, contrasting with synthetic alternatives.

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June Jacobs, a pioneering figure in the industry, co-founded the high-end June Jacobs Skincare brand and helped establish the clinically driven Peter Thomas Roth in 1993. June's vision for skincare began with her own mother, who utilized natural ingredients like tea leaves and goji berries to promote health.

Naturally Serious Skincare includes essentials such as the Supercharge Anti-Oxidant Moisture Serum and the Major Moisture Gentle Cream Cleanser, which features coconut oil and pomegranate enzyme. Rochelle Jacobs expressed their goal of being leaders in clean beauty, ensuring that their product line is easy for consumers to navigate.

The Jacobs family emphasizes sustainability and cruelty-free practices, setting high standards in the industry. Rochelle, who resides in Wainscott and often visits her grandsons, mentioned the importance of enjoying the outdoors responsibly, recommending their Naturally Serious Mineral Sun Defense Moisturizer with SPF 30 as a crucial part of this approach.

June's personal experience with breast cancer in 2013 inspired the creation of the Rapid Repair Healing Cream, designed for various skin issues. Rochelle highlighted her mother's proactive nature in responding to challenges.

The Jacobs family continues to focus on mindful living and effective skincare while remaining committed to clean beauty principles.