EQQUALBERRY Launches K-Beauty Longevity Skincare at Ulta Beauty

The brand emphasizes a science-driven approach to skincare, using clinically tested formulations with clear ingredient percentages. Its products incorporate the antioxidant benefits of berries, aiming to provide consumers with effective long-term skin care solutions.

EQQUALBERRY's lineup at Ulta includes serums, creams, and toners from three primary lines:

- Vitamin Illuminating ($21.99–26.99): Designed to brighten skin, this line features formulations with 40% acerola fruit water, niacinamide, tranexamic acid, and arbutin aimed at reducing dark spots and evening skin tone.

- NAD+ Peptide Boosting ($21.99–26.99): This firming line includes NAD+, a key ingredient associated with longevity, along with peptides and ceramides to enhance skin elasticity and barrier function.

- Bakuchiol Plumping ($21.99–25.99): A gentle alternative to retinol, this product contains 0.5% plant-derived bakuchiol, niacinamide, and peptides, making it suitable for sensitive skin while addressing fine lines and pore appearance.

Jihoon Ko, Chief Sales Officer of EQQUALBERRY, noted that American shoppers are increasingly drawn to scientifically backed longevity skincare. He expressed excitement about the partnership with Ulta Beauty, which allows for broader consumer access both online and in physical stores.

Lisa Tamburello, Vice President of Merchandising at Ulta Beauty, commented on the strength of K-beauty within the skincare market, highlighting EQQUALBERRY's unique blend of innovative products, appealing packaging, and naturally derived ingredients. The launch aims to further engage beauty enthusiasts and expand the K-beauty offerings available to Ulta customers.

EQQUALBERRY products can be found on Ulta.com now and will be available in Ulta Beauty's K-Beauty Bars across the country starting November 1.

For more information about EQQUALBERRY, visit eqqualberryglobal.com.