Blo Blow Dry Bar, recognized as North America's original blow dry bar franchise, is set to enter New Hampshire through a three-unit development agreement led by local entrepreneur Marissa Gardner. Gardner will be the sole operator of Blo in the state, establishing locations in Bedford, Nashua, and Southern New Hampshire, with specific site details to be announced shortly.
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With nearly two decades of experience in the beauty industry, Gardner brings a wealth of knowledge to this new venture. She holds a master's degree in business management and has spent 19 years in global procurement roles at a leading prestige beauty company in New York. After moving to New Hampshire with her family, she aimed to remain in the beauty sector while building her own business, ultimately choosing to franchise with Blo due to its established success and robust support system.
"I'm thrilled to be growing the original blow dry bar concept throughout New Hampshire," Gardner stated. She emphasized her commitment to creating a guest-centered business that fosters a welcoming atmosphere for clients to look and feel their best.
Gardner, shaped by her background as a college soccer player, aims to lead with a team-first philosophy, believing that success is rooted in motivating team members. "You're only as good as your team," she noted, expressing her intention to be an active presence for her stylists and highlight the educational and growth opportunities Blo provides.
Community involvement will also be a key element of Gardner's business strategy. She is in the process of building connections with local organizations such as Greet Bedford and Greet Windham, and aims to collaborate with nearby small businesses for client referrals while emphasizing support for local schools and fundraisers.
Vanessa Yakobson, CEO of Blo Blow Dry Bar, expressed excitement over Gardner's partnership, stating, "Marissa's leadership and dedication to building something meaningful for her community make her exactly the kind of franchise partner we look for at Blo."
In addition to this expansion, Blo Blow Dry Bar continues to seek both single- and multi-unit franchise operators to further expand its presence across North America. Founded in 2007, the brand has grown to over 170 locations in the U.S. and Canada, maintaining its unique model focused on blow outs while also introducing makeup services, a membership program, and quality retail products. Blo aims to enhance community lives with its beauty services, offering exceptional customer experiences seven days a week.