In recent weeks, the Who What Wear UK team has been actively covering major fashion shows, capturing trends from backstage and front row. As the deputy beauty editor, I focused on prominent nail, hair, and makeup trends this season, which include a return to maximalism. From beaded brows at Simone Rocha to statement smokey eyes at Gucci, Spring/Summer 2027 promises bold and playful beauty looks across major fashion capitals.
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In Paris, Dior showcased illuminated eyes, with a striking silver wing designed by Peter Philips, paired with a fresh base. At Saint Laurent, makeup artist Dame Pat McGrath crafted dramatic smokey eyes complemented by deep burgundy lips. Stella McCartney opted for a softer aesthetic with natural makeup and hair, while Acne Studios introduced the trend of pink brows. Chloé’s fringe design has also caught significant attention. Givenchy's look featured unexpected eye color bursts using Khôl Couture Waterproof Eyeliners, while Victoria Beckham highlighted bold lips with her new House Red shade. Miu Miu emphasized exaggerated side fringes, and Chanel presented fresh, illuminated skin with metallic shadows and slicked-back chignons.
In Milan, Prada's collection focused on voluminous hair paired with softer makeup elements. Fendi's beauty looks were defined by lush waves and vibrant eyeshadow, while Gucci’s standout features included colorful smokey eyes for a dramatic effect. Ferragamo’s skin-focused look and Giorgio Armani's bold eye makeup, complemented by glossy lips, highlighted a balance between softness and structure.
London Fashion Week hosted innovative beauty presentations as well. At Mithridate, Shannon Lawlor described the look as a tribute to the ‘80s, characterized by pronounced eye liner and sculpted hairstyles. Harris Reed emphasized bold and sculptural makeup designs, creating balance through fresh skin and enhanced lips. At M&S, Estée Lauder worked on modern makeup using cool-toned shades, while Susan Fang's fresh-faced models sported striking hair designs. Toga experimented with architectural hair styles and glittery accents. Notably, Simone Rocha's beaded brows reflect a growing trend of maximalist beauty.
In New York, Ralph Lauren defined the season with berry blush and matching satin lips. Michael Kors introduced a playful sunflower yellow eyeshadow, whereas Calvin Klein marked the return of headbands. Connor Ives showcased a side-swept bouncy blow-dry, and Carolina Herrera utilized gold shimmer for impactful eye looks.
Fashion month has revealed a vibrant range of beauty trends for the upcoming season, showcasing a clear shift towards bold expressions in makeup and hair.