The 2026 Us Weekly Brand Icon Awards recognized 22 standout beauty products, celebrating their effectiveness and the satisfaction they bring to consumers. The awards highlight categories including skincare, makeup, haircare, and fragrance, featuring brands from celebrities like Selena Gomez and Jennifer Lopez.

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The Us Weekly shopping team meticulously selected the winners based on extensive research and factors such as product trustworthiness, customer feedback, and ratings. Products were also assessed for ease of use, effectiveness, and overall experience, particularly those tested by the editors.

Among the award-winning products, notable ones include:

**Best Makeup Products:**

- **Rare Beauty Soft Pinch Liquid Blush ($25):** Selena Gomez's brand is recognized for its pigmented formula that offers buildable color. Senior Commerce Editor Madi Koetting praised its lasting power.

- **Honest Beauty Extreme Length Mascara + Lash Primer ($20):** This dual-ended product from Jessica Alba provides convenience and enhances lash length and definition, catching the eye of Commerce Writer Savannah Born.

- **REM Beauty Starlet Lustrous Liquid Eyeshadow ($22):** Ariana Grande's liquid eyeshadow brings shimmer and ease to eye looks without complexity.

- **Haus Labs B-Structural Volumizing + Lengthening Mascara ($29):** Lady Gaga’s brand offers a high-performing mascara praised for enhancing lash lift and length, according to Commerce Editor Lauren Anderson.

**Best Skincare and Bodycare Products:**

- **Rhode Glazing Milk ($32):** Hailey Bieber’s milky toner helps prep the skin, providing hydration and a dewy finish.

- **Josie Maran Whipped Argan Oil Body Butter in Vanilla Apricot ($36):** This luxurious body butter, according to Savannah Born, offers long-lasting hydration and a delightful scent.

- **JLo Beauty Brightening Serum ($63):** Inspired by Jennifer Lopez’s radiant glow, this serum aims for a refreshed complexion without a tight feeling.

- **Meaningful Beauty Age Recovery Night Crème with Melon Extract and Retinol ($61):** Co-founded by Cindy Crawford, this cream blends a rich texture with retinol for anti-aging benefits.

**Best Haircare Products:**

- **PATTERN Styling Cream ($49):** Created by Tracee Ellis Ross, this product meets the needs of textured hair and helps define styles.

- **Cécred Clarifying Shampoo & Scalp Scrub ($39):** Known for its luxurious scent and refreshing formula, this clarifying product has become a staple for maintaining clean hair and scalp, as noted by Senior Commerce Editor Madi Koetting.

**Best Fragrances:**

- **Henry Rose Ripe Eau de Parfum ($120):** Founded by Michelle Pfeiffer, this scent is appreciated for its light, fruity profile.

- **Homecourt Body Mist ($38):** Created by Courteney Cox, this versatile body mist is ideal for quick refreshes.

- **Ariana Grande Fragrances Cloud Eau de Parfum ($54):** Valued for its cozy scent, this perfume caters to fragrance enthusiasts.

The winning products are deemed worthy for not only their celebrity endorsements but also their proven results, each making a significant impact in their respective categories.