Research from Kenvue reveals a significant disconnect between awareness of sunscreen benefits and actual daily usage. According to findings presented in the report A New View of Care, only 17% of individuals consider sun care to be among their top three personal care priorities.
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At the 2026 American Academy of Dermatology Annual Meeting, Kenvue researchers examined factors beyond SPF, such as UV filters commonly used internationally and light wavelengths not typically addressed by most sunscreens. Despite widespread knowledge of the importance of sun protection, many still perceive sunscreen as an optional product rather than a daily necessity.
This inconsistency in daily sunscreen application is evident in a survey of 5,000 respondents, which indicated a reluctance to incorporate UV protection into regular routines. Most people recognize the preventive benefits of sun care but do not prioritize it daily.
Kenvue's research specifically focused on a UV filter called bis-ethylhexyloxyphenol methoxyphenyl triazine (BEMT), which is currently used in other countries and is under consideration for approval in the U.S. The effectiveness of such filters is heavily influenced by how the sunscreen is formulated.
Additionally, the research highlighted the lack of protection against boundary region light (wavelengths 380-430 nm), which is not encompassed by most existing sun protection products. The understanding of SPF is primarily centered around its protection from UVB rays, which contribute to sunburn, but it does not provide a complete overview of overall sun protection needs.
To promote daily sunscreen use, experts suggest integrating it into existing routines—such as applying it immediately after moisturizer. Several products, like Neutrogena® Ultra Sheer® Dry-Touch Sunscreen, Neutrogena® Hydro Boost Water Gel Lotion SPF, and Aveeno® Protect + Hydrate Sunscreen, aim to make this habit easier by offering lightweight formulations that fit seamlessly into skincare routines.
In conclusion, the research underscores that the issue with sunscreen is less about public knowledge and more about developing healthy daily habits. While advancements in sunscreen technology continue, consistent daily application remains crucial for effective sun protection.