As the seasons shift, so too do beauty trends, with New York Fashion Week signaling the arrival of fall styles. Designers and makeup artists have shared glimpses of what beauty will look like as summer draws to a close. Predictions for the Fall/Winter 2026 season highlight an array of grungy accents, playful elements, and a more relaxed aesthetic that has emerged from summer’s exuberance in fashion. Here are the prominent beauty trends to watch for this fall.
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**1. Sleepy Eyes**
Backstage at Sandy Liang's F/W 26 show, lead makeup artist Romy Soleimani introduced the "sleepy girl" look, featuring naturally red-rimmed eyes that seem as though the model had just awoken. This trend emphasizes celebrating natural beauty, with makeup artists like Yasmin Istanbouli noting that stars like Charli XCX prefer to showcase their under-eye area. Chiho Omae, Global Creative Makeup Artist for Merit, notes a shift towards more expressive, less polished makeup, focusing on softly smudged eyes and velvety skin.
**2. Undone Crimps**
Influenced by styles from the 2000s, crimped hair has made a comeback. Featuring both tight and loose variations, this trend was evident at Christian Cowan's show, with celebrity hairstylist Justine Marjan crafting the looks. Gregory Russell, a celebrity hairstylist, emphasizes a move towards embracing natural texture, favoring styles that showcase authenticity rather than overly styled appearances.
**3. Pops of Purple**
Purple shades, from amethyst to lavender, have dominated the scene this season. Zendaya's recent look promoting Prada's Wisteria collection highlighted a seamless application of lavender eyeshadow, further popularizing this color trend. The appetite for vibrant hues shows no signs of diminishing as fall approaches.
**4. Turquoise Reign**
Turquoise continues to make waves, with designers incorporating this bright shade into their collections. Retailers are responding with a diverse array of turquoise products, particularly for nails, celebrating the unexpected brightness against the autumn backdrop.
**5. Rococo Blush**
The placement of blush is shifting, with J. Brandon Correa showcasing the "draped blush" technique that visually reshapes the face. This method involves sweeping blush from the apples of the cheeks down to the jawline, creating a natural rosy flush that reflects real facial tones.
**6. Eyemaxxing**
Bold eye makeup is also set to trend, with intense looks taking center stage this fall. Chanel's F/W 26 show featured striking silver and purple glitter on models' eyelids. Chiho Omae advises that for everyday wear, softer shades like brown or charcoal provide a lived-in quality without requiring perfect application.
As beauty enthusiasts prepare for fall, these trends highlight a broader shift in the industry toward celebrating individuality and natural aesthetics.