Sol de Janeiro has launched Intense Perfume Mists, a new fragrance format designed to meet consumer requests for longer-lasting scents. The brand's Chief Executive Officer, Jordan Saxemard, indicated that as the community's relationship with fragrance has evolved, there has been a clear demand for a deeper, more enduring fragrance experience.
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The new Intense Perfume Mists create a richer expression of popular scents: Cheirosa 62, 59, and 91, along with the newly introduced Cheirosa 74, which features notes of ripe pineapple, orange flower, and a solar ambery accord.
These mists will be available online and in-store at major retail partners including Boots, Lookfantastic, Sephora, and Space NK starting October 12.
Saxemard emphasized that the initiative reflects the community's desire for fragrances that last longer, offering up to 10 hours of scent while maintaining the joyful and effortless essence of the original Cheirosa Perfume Mists. The introduction of Intense Perfume Mist signifies a new chapter in body fragrance that resonates with contemporary consumers.
The Intense Perfume Mists include:
- **Cheirosa 74**: A golden gourmand with ripe pineapple, bright orange flower, and solar ambery accord.
- **Cheirosa 62**: A sun-drenched gourmand that combines roasted pistachio, vanilla absolute, and solar ambery accord.
- **Cheirosa 59**: An euphoric gourmand featuring white orchid, creamy sandalwood, and a solar ambery base.
Additionally, the Cheirosa 91 Intense Perfume Mist, noted for its captivating floral scent rich with Rio Pink Rose, juicy lychee, and solar ambery accord, is set to launch in December.